Don't ignore the basics when creating a profile; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide
One thing to keep in mind: the set-up of the pages can be a little confusing at first glance. The first page includes the inside flap, back and front of the pamphlet. The second page includes inside left, inside middle and inside right of the pamphlet.
Profile are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.